DÄ internationalArchive44/2014Fundamental Rethink Required
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The result of this well-presented model study about a broad-based health and fitness campaign carried out in 2011 (1) explicitly supports the experiences made in other healthcare areas as well: To be able to actually reach a maximum number of insured as adherent producers of their health, first and foremost a fundamental rethink of our professional care systems/of our approach as healthcare experts is required. We should make use of the experiences and proven efficiency rule of marketing experts who succeed in engaging with people and achieving their long-term retention.

A colorful cornucopia of—statistically quite reasonable—health-promoting offerings is not suitable for companies. Offering-based prevention and health promotion is not only expensive and burdensome, it may even be counterproductive.

In evidence-based practice, the professional reflection of the actual individual requirement proves itself as a verifiable, highly effective and also sustainable approach to encourage participation, namely the need for only very specific offerings. They should exactly match or be tailored to the personal health resources of the staff member – this is what people interested in their vitality, their ability to work and perform or their bio-functional age condition want. Today it is possible to identify these treatment/action-relevant biopsychosocial strengths and resources for health and aging on the personnel level at reasonable expense (www.bmg.bund.de/praevention/betriebliche-gesundheitsfoerderung/best-practice-nordrhein-westfalen/ projekte-kombination-von-handlungsfeldern/karl-mayer-bleibt-fit-vital-check.html). The reflected resources can then be mobilized in a targeted and verifiable form under everyday conditions, science-based pertinent exercise or psychological competencies (2). In this way, we will together achieve solid interventional success and/or effect lifestyle changes (Fraunhofer Innovation Forum “Demography + Health Resources“: www.age-plus-health.eu/2010/index.html).

DOI: 10.3238/arztebl.2014.0755b

PD Dr. med. habil. Dagmar Pöthig

Europäische Vereinigung für Vitalität und Aktives Altern eVAA e. V.

Im GerontoLabEurope, Leipzig

poethig@evaaa.de

Conflict of interest statement
The author has personal relationships with age + fitness GmbH & Co. KG. She has received consultancy fees from vital.services GmbH.

1.
Leyk D, Rohde U, Hartmann ND, Preuß PA, Sievert A, Witzki A: Results of a workplace health campaign—what can be achieved? Dtsch Arztebl Int 2014; 111: 320–7. VOLLTEXT
2.
Pöthig D, et al.: Präventionsdiagnostik. Gesund­heits­förder­ung – ein neues Betätigungsfeld für Ärzte? Dtsch Arztebl 2009; 106: A1611–4.
VOLLTEXT
1.Leyk D, Rohde U, Hartmann ND, Preuß PA, Sievert A, Witzki A: Results of a workplace health campaign—what can be achieved? Dtsch Arztebl Int 2014; 111: 320–7. VOLLTEXT
2.Pöthig D, et al.: Präventionsdiagnostik. Gesund­heits­förder­ung – ein neues Betätigungsfeld für Ärzte? Dtsch Arztebl 2009; 106: A1611–4.
VOLLTEXT

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